Raised in a Muslim household, Sanobar grew up drawn to the world of fashion- sketching silhouettes, studying construction, and designing pieces inspired by the broader industry around her. Her earliest collections reflected that world: contemporary, western, and trend-led.

But when she began wearing her own designs, something felt misaligned. The pieces were beautiful, yet they didn’t feel like her. And she realised she didn’t want to create clothing she wouldn’t choose for herself.

So she began again.

With no blueprint and little representation to follow, Sanobar turned her focus toward modest dressing- not as a compromise, but as a design philosophy. She believed modesty deserved the same care, craftsmanship, and modernity as any other corner of fashion.

Because covering should never mean settling.

From her small workshop, she began designing pieces that felt considered and intentional- refined silhouettes, elevated fabrics, and thoughtful details. Garments that balanced elegance with ease. Pieces she herself longed to wear.

The first collection was created quietly, simply with the hope that other women might feel the same connection.

They did.

What began as a personal pursuit quickly resonated far beyond her studio, carried by women seeking clothing that honoured both their standards and their style.

Today, that intention remains unchanged. Every piece is still guided by the same belief: That modesty and modernity can coexist beautifully- and that women should never have to choose between the two.